I support international marketing teams to turn digital marketing into measurable performance
Scalable Digital Marketing Operations
Predictable Online Demand Generation
Marketing & Sales Alignment
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Does your marketing strategy lack clarity, shared direction, or consistent performance measurement?
Are your marketing operations still too manual, making them difficult to scale or replicate?
Do effective local initiatives struggle to scale across markets or business units?
Is generating qualified demand at scale still a challenge, despite ongoing efforts?
Are marketing and sales misaligned on funnel definitions, processes, or objectives?
Is it difficult to clearly connect marketing activity to commercial performance?
If you recognize yourself in several of these questions, the issue is usually not execution alone —
it is the absence of a scalable operating model that connects strategy, operations, marketing automation, and sales alignment.
I work alongside CMOs and marketing leaders as a fractional marketing automation lead, focusing on how automation, CRM, and lifecycle programs actually support demand generation and business performance.
My role is not limited to building workflows or campaigns.
I help organizations structure and govern their marketing automation system — so it supports clear priorities, scalable execution, and measurable outcomes.
I don’t replace teams or agencies.
I help them operate within a clearer automation framework, with better alignment between strategy, execution, and data.
I help clarify marketing strategy by translating business objectives into clear priorities, measurable goals, and a shared direction across markets and teams.
I design and orchestrate demand generation models that move beyond isolated campaigns, enabling the generation of qualified demand at scale across channels and markets.
I align marketing and sales around shared funnel definitions, processes, and performance indicators, ensuring marketing efforts support commercial objectives and are measurable end to end.
I structure scalable marketing operations by aligning CRM, marketing automation, data, and processes, reducing manual effort and enabling consistent execution at scale.
Move beyond isolated campaigns with demand generation models built for scale.
I design end-to-end sales funnels that significantly improve conversion at each stage — often doubling or tripling conversion rates — by aligning channels, messaging, and lifecycle logic with business objectives.
Turn marketing automation into a performance lever.|
I focus on marketing automation as the foundation of marketing operations, optimizing processes, reducing manual effort, and standardizing best practices across markets to support consistency and scalability.
Ensure demand generation translates into commercial impact.
I define clear marketing and sales processes and enable sales teams through ABM frameworks and digital prospecting, helping them fully leverage generated leads.
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Pierre founded MPA Digital to support international B2B, SaaS, and e-commerce companies in structuring and scaling their marketing efforts for the US market.
With over 15 years of experience across Europe and the United States, Pierre operates at the intersection of marketing strategy, marketing automation, and demand generation, helping organizations turn complex marketing initiatives into measurable, scalable performance.
His work focuses on aligning marketing operations, demand generation, and sales enablement, ensuring that marketing investments translate into consistent and sustainable business impact.
Pioneering the Future of Digital Marketing: Teaching Digital Marketing AT Capgemini and Goldman Sachs, ESSEC Business School and Sciences Po, and guiding the brightest minds towards groundbreaking success.
Transforming Online Sales: Engineered a marketing campaign for a product launch that tripled sales to 30k units, generating over €4 million in revenue and proving the power of targeted digital marketing.
Among France's Top Digital Innovators: Recognized by the Hub Institute as one of the Top 35 Digital Business Talents, affirming our leadership in digital excellence.
Catapulted SEO monthly traffic from x5, setting new standards in organic growth and digital visibility for a leading brand in the food industry
Award-Winning Online Customer Service: Our strategies led my company to victory, earning the title of French Best Online Customer Service and setting a benchmark in customer satisfaction.
Fill-in the form below to book a slot
in Pierre's agenda
30 min phone conversation with Pierre to know more about your business objectives and current situation
During a 1 hour session, Pierre will present your custom proposal and ideal action plan