There's a system for that: lead generation, marketing automation, and sales alignment - built to work together.
I build it inside your team, as your embedded marketing director.
Lead generation that fills your pipeline
Marketing Automation that turns your pipeline into revenue
Sales Alignment that makes it measurable
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Your US operation was built sales-first. Marketing was added later — and it still isn't generating pipeline for the sales team.
What worked in Europe doesn't translate here. The HQ playbook creates confusion between your US team and headquarters instead of alignment.
What passes for "advanced" marketing in Europe is the baseline in the US. Your buyers expect more just to take you seriously — let alone to stand out.
HQ is funding the US but can't see what marketing delivers there — so every budget conversation is delicate.
If these sound familiar, the problem is that you're running the US market without a marketing system built for it.
That's exactly what I build: lead generation, marketing automation, and sales alignment, working as one — from inside your team.
I work as an embedded Marketing Director inside international B2B companies.
My job is to make your marketing actually work — building the pipeline and the journeys that drive it, training your team, aligning marketing and sales, and proving the results.
From inside your organization, alongside your people.
- I don't deliver a strategy deck and leave.
- I don't run campaigns from the outside.
- I don't replace your team: I make them perform.
A global B2B leader ($32B revenue, 40+ countries) had invested heavily in Microsoft Dynamics 365 for marketing automation. 18 months in, the platform was deployed — but adoption was stalling, local teams weren't engaged,
and leadership was questioning the ROI.
Built and deployed global customer journey frameworks across 8+ markets
Trained and enabled 8+ local marketing teams through structured programs and playbooks
Designed segmentation strategies and automated lifecycle programs
Connected marketing automation to business outcomes with attribution and SLA governance
Consistent execution across EU and US
Teams operating autonomously on the platform
$10M+ incremental e-commerce revenue in one year
+60% YoY growth in email-attributed revenue
Your marketing is deployed but underperforming. I build the customer journeys, segmentation, and lifecycle programs that turn your automation stack into a revenue engine. Then I train your teams to run it without me.
Key results delivered:
$10M+ incremental revenue from marketing automation (global B2B, 8+ markets)
25-30% improvement in customer engagement through lifecycle automation
Teams operating autonomously within 6-12 months
What works locally should work globally. I design lead generation systems with shared playbooks, unified funnels, and cross-market governance — so your pipeline doesn't depend on individual heroics.
Key results delivered:
3x lead conversion rate through full-funnel redesign (B2B SaaS)
+70% paid advertising revenue across EU, UK, and US markets (global manufacturing)
+60% YoY growth in marketing-attributed revenue
If marketing and sales don't share the same funnel definitions, lead lifecycle, and handoff process, nothing else matters. I build the shared operating model, SLAs, and attribution that make marketing's contribution to revenue visible and measurable.
Key results delivered:
Lead-to-customer conversion improved 25-35% through marketing-sales SLA governance
Unified MQL/SQL/SAL lifecycle deployed across 8+ operating companies
Attribution models connecting marketing activity to commercial performance
Marketing Operations & Demand Generation Lead
15 years building marketing automation and demand generation systems for international B2B companies across Europe and the US. Embedded operator, not agency
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The short version:
Most Recently: Global Marketing Operations & Demand Gen Lead for a $32B B2B company (8+ markets, EU & US)
Previously: Global Digital Marketing Manager at Hilti Group (CHF 6.3B), marketing leadership roles at Groupe SEB, Panzani, consulting for Ipsos and SaaS companies
21 international brands, 10+ countries, $2M+ in managed media spend
Lecturer at ESSEC Business School and former trainer at Capgemini and Goldman Sachs
Recognized by the Hub Institute as one of France's Top 35 Digital Business Talents
I don't advise from the sidelines. I build the system, train the teams, and stay until it works.
Fill-in the form below to book a slot
in Pierre's agenda
30 min phone conversation with Pierre to know more about your business objectives and current situation
During a 1 hour session, Pierre will present your custom proposal and ideal action plan