I embed inside your organization to turn that investment into pipeline and revenue — across every market, in EU and in the USA.
Marketing Automation That Delivers Revenue
Demand Generation That Scales Cross-Market
Marketing & Sales Alignment That Holds
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You've invested significantly in a marketing automation platform (HubSpot, Dynamics 365, Marketo) — but it's being used as a simple newsletter tool.
Local teams across your markets aren't adopting the platform, either because they lack training, motivation, or clear use cases.
You can't yet demonstrate to your CEO or board that this investment is generating measurable pipeline or revenue.
What works in one market doesn't scale to others — every country reinvents campaigns from scratch. (Your US market operates like a separate planet — different funnel, different tools, different language with sales).
Marketing and Sales don't share the same funnel definitions, lead lifecycle, or handoff process.
If you recognize yourself in several of these, the issue isn't your team or your technology. It's the absence of an operating model that connects your automation investment to revenue — consistently, across markets.
That's exactly what I build.
I work as an embedded Marketing Operations & Automation lead inside international B2B organizations.
My job is to make your marketing automation investment actually work — by building the journeys, training your teams, aligning marketing and sales, and proving the results. Not from the outside. From inside your organization, alongside your people.
What that looks like in practice:
I define and build the customer journeys that generate revenue — not just send emails.
I train and enable your local teams so they actually use the platform, independently.
I create the playbooks, governance, and processes that make execution consistent across all markets.
I set up the lead lifecycle, scoring, attribution, and SLAs with sales — so marketing's impact is measurable end to end.
What I don't do:
I don't deliver a strategy deck and leave.
I don't run campaigns from the outside.
I don't replace your team — I make them perform.
A global B2B leader ($32B revenue, 40+ countries) had invested heavily in Microsoft Dynamics 365 for marketing automation. 18 months in, the platform was deployed — but adoption was stalling, local teams weren't engaged,
and leadership was questioning the ROI.
Built and deployed global customer journey frameworks across 8+ markets
Trained and enabled 8+ local marketing teams through structured programs and playbooks
Designed segmentation strategies and automated lifecycle programs
Connected marketing automation to business outcomes with attribution and SLA governance
Consistent execution across EU and US
Teams operating autonomously on the platform
$10M+ incremental e-commerce revenue in one year
+60% YoY growth in email-attributed revenue
Your platform is deployed but underperforming. I build the customer journeys, segmentation, and lifecycle programs that turn your automation stack into a revenue engine. Then I train your teams to run it without me.
Key results delivered:
$10M+ incremental revenue from marketing automation (global B2B, 8+ markets)
25-30% improvement in customer engagement through lifecycle automation
Teams operating autonomously within 6-12 months
What works locally should work globally. I design demand generation systems with shared playbooks, unified funnels, and cross-market governance — so your pipeline doesn't depend on individual heroics.
Key results delivered:
3x lead conversion rate through full-funnel redesign (B2B SaaS)
+70% paid advertising revenue across EU, UK, and US markets (global manufacturing)
+60% YoY growth in marketing-attributed revenue
If marketing and sales don't share the same funnel definitions, lead lifecycle, and handoff process, nothing else matters. I build the shared operating model, SLAs, and attribution that make marketing's contribution to revenue visible and measurable.
Key results delivered:
Lead-to-customer conversion improved 25-35% through marketing-sales SLA governance
Unified MQL/SQL/SAL lifecycle deployed across 8+ operating companies
Attribution models connecting marketing activity to commercial performance
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Marketing Operations & Demand Generation Lead
15 years building marketing automation and demand generation systems for international B2B companies across Europe and the US. Embedded operator, not agency
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The short version:
Most Recently: Global Marketing Operations & Demand Gen Lead for a $32B B2B company (8+ markets, EU & US)
Previously: Global Digital Marketing Manager at Hilti Group (CHF 6.3B), marketing leadership roles at Groupe SEB, Panzani, consulting for Ipsos and SaaS companies
21 international brands, 10+ countries, $2M+ in managed media spend
Lecturer at ESSEC Business School and former trainer at Capgemini and Goldman Sachs
Recognized by the Hub Institute as one of France's Top 35 Digital Business Talents
I don't advise from the sidelines. I build the system, train the teams, and stay until it works.
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in Pierre's agenda
30 min phone conversation with Pierre to know more about your business objectives and current situation
During a 1 hour session, Pierre will present your custom proposal and ideal action plan