Case Studies

...Be the next one!

Global CRM and Campaigns Deployment

Global Leader in electrical products distribution

The Situation

  • Major investment in Dynamics 365 for marketing automation 
  • 18 months post-deployment: low adoption, local teams barely using the platform
  • No global journey frameworks, no playbooks, no way to connect automation to revenue
  • Leadership questioning ROI — the platform risked becoming "the most expensive email tool ever built"

What I Did

  • Embedded full-time as Global Marketing Operations & Demand Generation Lead
  • Built global customer journey frameworks from scratch: onboarding, nurture, re-engagement, lifecycle automation
  • Designed segmentation strategies and lead scoring models (MQL/SQL lifecycle) qnd attribution models
  • Trained and enabled 8+ local marketing teams through structured programs and a global community of practice
  • Created centralized playbooks for campaign operations across all markets

Key Results

  • $10M+ incremental e-commerce revenue in 2025
  • +60% YoY growth in email-attributed revenue
  • 8+ markets onboarded and operating autonomously on the platform
  • Teams now transitioning to full internal ownership
logoSonepar
imagesonepar
ipsos-1

3x Lead Conversion Through Full-Funnel Redesign

Global leader in market research

The Situation

  • Needed to acquire a specific hard-to-reach audience: young males for research panels
  • Over-reliant on Facebook/Meta as the primary acquisition channel — costs rising, scalability hitting a ceiling
  • No alternative channels tested or validated at scale
  • Sales funnels not adapted to the target audience's behavior and expectations

What I Did

  • Identified and tested new scalable acquisition channels outside of Meta: Reddit Ads, Outbrain, and email — each selected specifically for their ability to reach young male demographics
  • Designed dedicated sales funnels adapted to each channel and audience segment — different entry points, messaging, and conversion logic for each
  • Built A/B testing frameworks to rapidly validate what worked and kill what didn't
  • Scaled winning channel/funnel combinations while maintaining cost efficiency
  • Implemented end-to-end tracking connecting acquisition spend to qualified panel sign-ups

Key Results

  • 3x lead conversion rate in 2025
  • Scalable alternatives to Facebook identified, tested, and validated (
  • Channel-specific sales funnels built and optimized for young male audiences
  • Reduced dependency on a single acquisition channel

International Lead Generation

EU Leader in Profesionnal Power Tools 

The Situation

  • Strong field sales organization but digital marketing wasn't connected to pipeline
  • Lead generation running across multiple markets with no unified funnel or qualification process
  • Each market had its own informal lead criteria — no shared scoring, no lifecycle stages, no SLA with sales
  • Campaigns rebuilt from scratch in every country — no scalable framework

What I Did

  • Built integrated multi-channel demand gen programs (Google Ads, Meta, LinkedIn, email, content) with unified funnel architecture across EU, UK, and US
  • Redesigned lead qualification and sales handoff using HubSpot and Salesforce — implemented scoring, lifecycle stages, and marketing-to-sales SLAs
  • Created reusable campaign frameworks for multi-market deployment
  • Drove customer acquisition and e-commerce growth through integrated programs

Key Results

  • +70% paid advertising revenue across EU, UK, and US
  • +80% brand visibility on social media
  • 5+ countries covered with standardized demand gen
  • Lead scoring and lifecycle implemented via HubSpot + Salesforce
  • Marketing-to-sales SLAs formalized, increasing conversion rates across regions
logo%20hilti
screenhilti
logoLB
learnybox-tunnel-de-vente-composition

Marketing Strategy and Product UX 

Leading Online Courses Platform

- Overall UX Re-design and new features launches

- Pricing and offers strategy

- Marketing Strategy Update

Achieve tangible results in just a few weeks!

Increase your sales and revenue with our strategies to optimize your customer journeys and effectively attract your prospects.

With proven marketing methods, expand your customer base and attract new prospects interested in your products/services.

Overcome obstacles and uncertainties with valuable personalized advices

photo-1628126235206-5260b9ea6441?crop=entropy&cs=srgb&fm=jpg&ixid=M3w5ODc5NHwwfDF8c2VhcmNofDN8fHJvY2tldHxlbnwwfDF8fHwxNjk0NzgyMjc2fDA&ixlib=rb-4.0

Ready to take you Marketing to the next level?

Get your Free Marketing Plan now !