I integrate inside your organization as an embedded Marketing Operations and Demand Generation lead. I build the customer journeys, train your teams, align marketing and sales, and prove the ROI — from inside, not from a slide deck.
The goal isn't a long-term dependency. It's a system that works after I leave.
When I say I embed inside your organization, here's what that looks like in practice:
I operate as part of your team.
I join your meetings, your Slack or Teams channels, your planning sessions. I work directly with your local marketing teams, your CRM administrators, and your sales counterparts. I'm not a vendor on the other side of a weekly status call.
I build, not just advise.
I don't hand off a strategy document and wait for your team to execute it. I build the customer journeys myself. I configure the automation. I set up the scoring models. Then I train your people to own and iterate on what I've built.
I work across your markets.
If you operate in 5 countries, I work with all 5 teams. I create the global frameworks, adapt them to local needs, and ensure consistent execution everywhere — not just at headquarters.
I transfer ownership.
Every engagement has a built-in exit plan. I document everything, train the teams, and create the playbooks so your organization can run the system independently. My success is measured by what happens after I leave.
This engagement works best for:
International B2B companies (manufacturing, distribution, SaaS, professional services) operating across 3+ markets
Organizations that have already invested in a marketing automation platform but aren't seeing the business results yet
Marketing leaders (VP, CMO, Head of Marketing) who are accountable for pipeline and revenue, not just marketing activity
Companies with existing marketing teams that need an operating model, not more headcount
Leadership teams that understand the problem is operational, not just a matter of running more campaigns
I'm not a platform implementation partner. I don't do technical integration or migration. I work on the business and operations layer — making sure the platform actually delivers marketing outcomes.
That said, I have deep hands-on experience with the platforms your team is most likely running:
Microsoft Dynamics 365 Customer Insights - Journeys
HubSpot Marketing Hub
Salesforce Marketing Cloud
Media platforms such as : Meta, Google Ads, Reddit
The platform matters less than the operating model. The problems I solve — low adoption, no lead lifecycle, marketing-sales misalignment, inability to scale cross-market — exist regardless of which technology you've chosen.
Develop marketing operations aligned with commercial objectives
Build integrated campaigns using conversion-optimized sales funnels
Implement performance tracking to measure marketing's revenue contribution
Typical result: 25-35% improvement in lead-to-customer conversion rates
Design systems that efficiently connect marketing efforts with sales processes
Develop teams equipped to execute effectively in the US business environment
Implement technologies that support sustainable growth
Create documentation for seamless scaling as your business expands
Establish clear attribution models showing marketing's business impact
Allocate resources based on channel performance and revenue outcomes
Create reporting dashboards connecting marketing metrics to commercial KPIs
Provide strategic guidance at a fraction of full-time leadership costs
Typical result: 20-30% improvement in marketing efficiency within 6 months
Fill-in the form below to share your objectives and book a slot in Pierre's agenda
30 min phone conversation with Pierre to know more about your business objectives and current situation
During a 1 hour session, Pierre will present your custom proposal and ideal action plan
Typically 6-12 months for a full Diagnose → Build → Enable → Transfer cycle. Can be shorter for organizations with more mature operations, longer for complex multi-market deployments.
Embedded and remote, with on-site time as needed for workshops, training sessions, and key stakeholder alignment. I operate across US and European time zones.
Most engagements start at 4-5 days per week during the Build phase, transitioning to 2-3 days per week during Enable, and advisory-level involvement during Transfer.
Strategies and systems are put in place to last beyond the engagement, including team training and process establishment, to ensure ongoing marketing efforts and sustainable results.
Confidentiality and security are paramount, with strict adherence to non-disclosure agreements and security protocols to protect all company information.