A monthly newsletter and community of practice for marketing operations leaders scaling demand gen, automation and pipeline across borders.
Real case studies from marketing leaders who've scaled marketing operations across EU and US markets
Actionable frameworks you can apply to your automation, demand gen, and pipeline challenges
A peer network of International Marketing Directors and operators
Join Digital Marketing Leaders
Who Scale Across Borders
Your marketing automation platform is deployed — but it’s running at a fraction of its potential. Leadership is asking where the ROI is.
What works in one market doesn’t scale to others. Every country reinvents campaigns from scratch.
Marketing and Sales don’t share the same funnel definitions, handoff process, or attribution model.
You know the fix isn’t another tool — it’s an operating model. But you’re too deep in execution to step back and build it.
You’re navigating cross-market complexity (HQ vs. local, EU vs. US) and few people around you truly understand what that takes.
The Marketing Vanguard exists for people like you.
📨 The Newsletter.
Free.
Once a month, a marketing leader shares the operational lessons behind connecting marketing investment to business results. Not theory — what they actually did, what broke, and what held.
Each issue includes:
An in-depth interview with a practitioner who has built and operated in international organizations
A concrete takeaway — a framework, a checklist, or an operational lesson you can apply
🤝 The Community of Practice.
By invitation.
Once a month, a small group of marketing leaders meets on Zoom for 1 hour. One member presents a real case study (20 min), followed by an open exchange.
What it looks like:
5-12 participants — small enough that everyone contributes
Real case studies — presented by a member, not a vendor pitch
Cross-border perspectives — members from US, EU, and international organizations
Recorded sessions — available in replay if you can’t attend live
Marketing Directors, VPs, and Heads of Marketing at international B2B organizations
Demand Gen and Marketing Ops leaders responsible for pipeline contribution across multiple markets
Marketing automation practitioners working with Dynamics 365, HubSpot, Marketo, or similar platforms
Whether you’re based in Europe scaling into the US, a US team navigating international expansion, or running global marketing operations from HQ — this is your peer group.
Marketing Automation ROI — from deployed platform to measurable pipeline
Cross-Market Demand Generation — scaling what works locally without losing what makes it work
Marketing-Sales Alignment — shared funnels, lead lifecycle, SLAs, and attribution
The HQ vs. Local Gap — governance, adoption, and reporting across regions
US Market Entry — what European companies get wrong (and right) when building US marketing operations
Lead Generation & Conversion — acquisition strategies that connect to revenue, not vanity metrics
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Pierre has spent 15+ years building marketing operations inside international organizations — from Hilti Group and Groupe SEB (Tefal, Krups, Rowenta) to a 3-year embedded engagement at Sonepar, a $32B global B2B distributor.
At Sonepar, he deployed Microsoft Dynamics 365 Customer Insights across 8 EU and US markets, connecting marketing automation to commercial pipeline and generating $10M+ in incremental revenue.
Today, through MPA Digital, he works as an embedded marketing operations lead inside international B2B organizations — building the systems that turn marketing investment into measurable revenue.
The Marketing Vanguard is his way of bringing together the practitioners who live this challenge every day.